Despite relative recovery from the economic recession of the past few years, small businesses are still suffering from consumers cutting back on discretionary spending. Numerous industries, especially food service and hospitality, have been directly impacted by this negative shift. While the goal of business owners is to increase profit, external factors are causing customers to spend less during every visit.
Filed under coupons, discounts, small business, brand image, brand awareness, traffic
Most restaurants today are overlooking inexpensive, high return on investment (ROI), digital marketing avenues when it comes to allocating their budgets. The majority of restaurants have a profile on Facebook, some are on FourSquare and Yelp. These profiles are a great start, but you can only reach people when they’re looking for you. When operators decide to invest in marketing they usually decide to go with traditional marketing mediums, i.e. direct mail, print ads. These methods work, but are expensive and are difficult to gauge the effectiveness of the marketing campaigns. eMail marketing is a low cost, high ROI, marketing medium that provides real-time reporting, unlike traditional marketing channels.
Filed under bnr, bar, restaurant, marketing, email, pub, dining
The Millennial Generation, also known as Generation Y, is difficult to market to because this generation is particular about their restaurant expectations and experiences. A Millennial’s age can be debated, but it is widely believed to be people who are between the ages of 20 and 35. Regardless of their age, Millennials spend around $247 billion a year at restaurants.
Filed under bnr, bar, restaurant, marketing, email, pub, dining, millennial, restaurant marketing, social media
For bar and restaurant owners it seems that Spring sprung by us, and feels like Summer has skipped over us, and now we find ourselves facing the Fall and Winter months ahead. These upcoming months are crucial for owners and operators, as the colder months approach, guest traffic cools with it. How are you going to separate your establishment from the rest of your competition?
Filed under bnr, bars, football, marketing, Oktoberfest, owners, promotions, restaurant, bar, restaurant, marketing, email, pub, dining